Everyone blames capitalism for greed. They're wrong, and a 2,000-year-old Norse rune proves it.

Fehu is the first rune of the Elder Futhark.

Its meaning is usually simplified to “wealth,” but its original context tells a more complete story, one that connects symbolism to the function of economic value, itself.

I explored this in a short visual essay for those who are curious. This free PDF traces the word "capital" back to its roots in cattle, runes, and Roman law, where you find that capitalism doesn't enable greed. Capital tames greed. Not only that, but it can solve the problems of a debt-based economy.

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